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What are Case Studies?
Case studies are written summaries of real-life business situations based upon
data and research. In reading a case study a picture of what has happened to a
company over a period of time can be gained. These could include events such as
organisational change and strategy decisions within an organisation as well as
outside factors and influences. A case study can be a shortened, second hand
version of a real-life situation. It enables students to appreciate and analyse
real problems and events faced by people in business. Case studies are also used
to illustrate theory studied in class and allow that theory to be applied.
Analysing a Case Study.
When analysing a case the key issues need to be identified and appropriate
strategies suggested to solve the problems of the 'case'. Case study analysis
requires thinking through the issues, considering a range of strategies and
actions and recommending a "solution" to the case issues.
Steps for case study analysis:
1. Read the case carefully more than once
2. Analyse the company's development from the information provided.
3. If appropriate, undertake a SWOT analysis. (strengths, weaknesses, opportunities & threats)
4. Identify the problems
5. Evaluate the options of possible solutions.
6. Recommend solutions.
Remember there is often no 'correct' answer to a case study.
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